Table of Contents
- Alembic founders and financing at a glance
- Who is Tomas Puig?
- Why the founders built Alembic
- What Alembic does
- What makes the founder thesis distinctive?
- Alembic financing and transaction history
- What the latest milestone was intended to change
- Founder and company timeline
- The founders' public thesis
- Strengths, risks and unresolved questions
- Evidence to watch over the next 12 to 18 months
- Frequently asked questions
Tomas Puig founded Alembic, the ai marketing intelligence and causal measurement business now serving enterprise marketing and finance leaders measuring revenue impact. Tomas Puig is Founder and CEO.
The latest material financing milestone covered here is $145M Series B, dated 2024-02-27. The relevant total is At least $145M disclosed, labelled as confirmed latest round; earlier capital is not silently added to the title figure. It is company-level capital or transaction value—not founder net worth.
Authentic Alembic website evidence captured on 21 July 2026.
Alembic founders and financing at a glance
| Field | Verified information |
|---|---|
| Founding team | Tomas Puig |
| Current or documented roles | Tomas Puig: Founder and CEO |
| Company | Alembic — alembic.com |
| Founded | 2018 |
| Headquarters or operating scope | Mariposa, California, United States |
| Product category | AI marketing intelligence and causal measurement |
| Primary customer | Enterprise marketing and finance leaders measuring revenue impact |
| Latest financing milestone | $145M Series B, 2024-02-27 |
| Total or transaction value | At least $145M disclosed — confirmed latest round; earlier capital is not silently added to the title figure |
| Public status | Privately held or part of an acquirer |
| Last verified | 21 July 2026 |
Who is Tomas Puig?
Tomas Puig is Founder and CEO at Alembic. Tomas Puig's role should be read in its current context: founder status is permanent, while executive responsibility can change as a company scales, lists publicly or is acquired.
Founder profile: Connect with Tomas Puig on LinkedIn.
Tomas Puig in Alembic’s official company profile.
In the founding team, Tomas Puig contributed to the combination of product judgment, technical execution and go-to-market work behind Alembic. The public evidence does not justify claims about private ownership, personal wealth or undisclosed internal responsibilities.
Why the founders built Alembic
Puig built Alembic around the idea that marketing impact should be measured against business outcomes using data across paid, earned and owned channels. The company applies causal methods to connect fragmented activity with revenue and brand outcomes.
This is documented company history plus editorial assessment. It does not establish private motivations beyond what the founders and company have said publicly.
What Alembic does
Alembic ingests marketing, communications and business data, maps time-based relationships and produces attribution and forecasting analysis. Its positioning emphasizes causal inference rather than last-click reporting.
The best AI search optimization agencies comparison is useful for readers comparing the authority and visibility work that sits outside a customer-engagement platform. The guide to citation-ready content for AI search explains a related content-distribution problem.
What makes the founder thesis distinctive?
Alembic targets board- and finance-level marketing questions, not campaign reporting alone. Its large Series B was tied to expanding a platform that combines enterprise data infrastructure with AI measurement.
Our assessment is that durable differentiation must show up in customer outcomes, workflow adoption, reliable data movement and lower operating cost—not only in feature count or AI branding.
Alembic financing and transaction history
| Announcement date | Round or instrument | Amount | Lead or named participants | Reported use | Evidence status |
|---|---|---|---|---|---|
| February 2024 | Series B | $145M | Prysm Capital, Accenture, WndrCo and others | Scale product and go-to-market | Confirmed latest round |
| — | Current qualified figure | At least $145M disclosed | — | — | confirmed latest round; earlier capital is not silently added to the title figure |
The headline uses $145M Series B because it is the clearest recent milestone in the verified record. Different instruments are not silently combined: acquisition consideration, IPO proceeds, primary funding and secondary liquidity have different meanings.
What the latest milestone was intended to change
Public statements connect the milestone to some combination of product investment, AI capability, geographic expansion, hiring, acquisitions or shareholder liquidity. Those plans are attributed intentions, not proof that each outcome occurred. Evidence should include shipped capabilities, adoption, retention, unit economics and customer results after the transaction.
Founder and company timeline
| Period | Milestone |
|---|---|
| 2018 | Puig establishes Alembic. |
| 2022 | The company develops its enterprise marketing intelligence platform. |
| 2024 | Alembic announces a $145M Series B. |
| 2025–2026 | The company expands AI-driven measurement and forecasting. |
The founders' public thesis
Across the available company history, the founders argue that customer data becomes valuable when operating teams can turn it into timely, coordinated action. The exact emphasis differs by company—category creation, accessibility, data ownership, real-time infrastructure or AI-assisted execution—but the test is similar: can a customer make better decisions without adding hidden complexity?
Strengths, risks and unresolved questions
Visible strengths
- A founding thesis attached to a recurring and measurable marketing workflow.
- Product history and financing evidence available from primary sources.
- A platform broad enough to influence data, orchestration and customer communication.
Material risks
- The $145M figure is the Series B, not a verified lifetime total.
- Causal claims still depend on data quality, experimental design and model assumptions.
- Enterprise integration can be long and governance-heavy.
Questions buyers and researchers should ask
- Which founder roles are current, and which describe historical service?
- How is incremental customer or revenue impact measured against a control?
- What data, consent, model and deliverability controls constrain automated action?
- Which transaction amounts were primary capital, secondary liquidity or acquisition consideration?
- What implementation resources are required before the platform produces reliable value?
Evidence to watch over the next 12 to 18 months
Watch for independently explainable retention and expansion, transparent AI evaluation, successful migrations, product delivery tied to the announced financing purpose and current executive-role disclosures. For public companies, filings provide a stronger operating signal than promotional customer counts alone. For private companies, future financing announcements should identify transaction composition clearly.
Frequently asked questions
Who founded Alembic?
Alembic was founded by Tomas Puig.
What does Alembic do?
Alembic provides ai marketing intelligence and causal measurement capabilities for enterprise marketing and finance leaders measuring revenue impact.
What is Alembic's latest financing milestone?
The latest milestone verified for this profile is $145M Series B, dated 2024-02-27.
How much funding has Alembic raised?
The qualified figure used here is At least $145M disclosed. Its status is confirmed latest round; earlier capital is not silently added to the title figure; it should not be interpreted as founder wealth.
What should buyers verify?
Buyers should test data integration, consent controls, measurement, implementation effort, support, exportability and the limits placed on automated or AI-generated actions.
Tolu S.
Associate Director
Evidence-led product reviews and founder profiles for search, marketing, authority, and AI visibility teams.
