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Eran Baron and Golan Raz founded Deeto to make authentic customer voice easier to collect, structure and activate across B2B go-to-market teams. Baron is CEO and Raz is COO. Deeto announced a $12.5 million Series A led by Jump Capital on 1 July 2025, bringing company-reported total funding to $17 million.
The company is moving beyond conventional customer advocacy software toward an AI-native system for interviews, proof, references and customer intelligence. That thesis is timely because generative content makes verifiable customer experience more valuable—but it also creates consent, freshness and attribution responsibilities.
Deeto founders and funding at a glance
| Field | Verified information |
|---|---|
| Current founding team | Eran Baron and Golan Raz |
| Roles | Baron: CEO; Raz: COO |
| Company | Deeto — deeto.com |
| Founded | 2022 |
| Headquarters | New York |
| Product | AI-native customer voice, advocacy and proof platform |
| Latest round | $12.5M Series A led by Jump Capital |
| Total funding | $17M, reported by Deeto and UpWest |
| Last verified | 21 July 2026 |
Some third-party material names Yossi Gelman as a former founding CTO. Deeto's current official company page presents Baron and Raz as the founding leadership team, so this profile does not imply that Gelman holds a current executive role.
Who is Eran Baron?
Eran Baron is Deeto's co-founder and CEO. Deeto describes him as an experienced technology and global go-to-market leader. His current responsibility spans category definition, capital, customer strategy and the case for treating customer voice as infrastructure rather than occasional marketing content.
Founder profile: Connect with Eran Baron on LinkedIn.
Official portrait published by Deeto on its company page.
Baron's public funding announcement argues that customer experience can become structured input for sales, marketing and product decisions. The useful part of that thesis is continuity: instead of commissioning a polished case study once, teams continuously collect permissioned responses and retrieve the most relevant evidence for a current buyer or decision.
Who is Golan Raz?
Golan Raz is Deeto's co-founder and COO. Deeto says he oversees operations and strategy and brings experience scaling growth businesses. His public product commentary concentrates on reducing the friction between customers who are willing to contribute and teams that need usable, current proof.
Founder profile: Connect with Golan Raz on LinkedIn.
Official portrait published by Deeto on its company page.
That operating role matters because advocacy platforms often fail through process, not feature shortage. Consent, incentives, review, distribution, CRM context and relationship management cross organizational boundaries. The COO's challenge is to make those workflows repeatable without making customers feel mined for endorsements.
Why the founders started Deeto
Deeto says legacy customer advocacy systems remain manual, siloed and difficult to scale. Baron and Raz built the company around the belief that customer voice should be easy for both contributors and the internal teams using it.
Their origin story is unusually personal: Raz has described years of Saturday conversations with Baron before the company idea emerged. That anecdote explains the relationship, but the commercial thesis must be judged separately through adoption, contribution rates, renewal and attributable deal impact.
What Deeto does
Deeto captures customer responses, transforms them into structured evidence and activates them as references, quotes, insights, microsites and sales materials. Its newer positioning emphasizes AI agents that match customer knowledge to specific business questions.
Deeto's public homepage captured on 21 July 2026.
The company names customers including Atlassian, Dropbox, Klaviyo, Bloomreach and 6sense. Those logos establish market relevance but not uniform results. Buyers should ask for workflow-level case evidence and details about contributor consent, deletion, incentives and model usage.
Deeto funding history
| Round | Amount | Investors | Evidence status |
|---|---|---|---|
| Earlier funding | $4.5M implied by later total | UpWest led the seed according to its account | Calculated from the $17M total less the Series A; extensions not itemized |
| Series A | $12.5M | Jump Capital led; UpWest, TAL Ventures, Mertor and TAU Ventures participated | Confirmed by Deeto and UpWest |
| Total | $17M | — | Company- and investor-reported total |
What the Series A is intended to change
Deeto says the round supports Deeto 2.0 and AI agents that turn customer input into usable intelligence. The strategic opportunity is to become a trusted customer-knowledge layer across sales, marketing, success and product. The corresponding risk is that AI summarization removes nuance or reuses a customer's words outside the context they approved.
Strengths, risks and unresolved questions
Visible strengths
- Official customer evidence from recognized B2B software brands.
- Clear founder division between company leadership and operations.
- A substantial Series A with investor corroboration.
- Product positioning tied to authentic evidence in an AI-content market.
Material risks
- Advocacy participation depends on customer goodwill and consent.
- Revenue-impact figures are company-reported.
- CRM, content and sales-enablement platforms can add adjacent features.
- Old customer evidence can become inaccurate even when retrieval improves.
Questions buyers should ask
- How is contributor consent recorded and withdrawn?
- Can approved statements be restricted by channel, audience and expiry date?
- Which AI providers receive customer content?
- How is revenue influence calculated?
- What proportion of invited customers contribute repeatedly?
Frequently asked questions
Who founded Deeto?
Deeto's current official company page identifies Eran Baron as co-founder and CEO and Golan Raz as co-founder and COO.
How much funding has Deeto raised?
Deeto reported $17 million in total funding after its $12.5 million Series A in July 2025.
What does Deeto do?
Deeto helps B2B companies capture, manage and activate customer voice as references, proof, insights and sales or marketing content.
Tolu S.
Associate Director
Evidence-led product reviews and founder profiles for search, marketing, authority, and AI visibility teams.
