Table of Contents
- Rokt mParticle founders and financing at a glance
- Who is Michael Katz?
- Who is Andrew Katz?
- Who is Jason Lynn?
- Why the founders built Rokt mParticle
- What Rokt mParticle does
- What makes the founder thesis distinctive?
- Rokt mParticle financing and transaction history
- What the latest milestone was intended to change
- Founder and company timeline
- The founders' public thesis
- Strengths, risks and unresolved questions
- Evidence to watch over the next 12 to 18 months
- Frequently asked questions
Michael Katz, Andrew Katz and Jason Lynn founded Rokt mParticle, the real-time customer data platform and audience intelligence business now serving marketing, data, product, engineering and ecommerce teams. Michael Katz is Co-founder and CEO of mParticle; Andrew Katz is Co-founder and CTO of Rokt; Jason Lynn is Co-founder and Chief Product Officer.
The latest material financing milestone covered here is $300M Rokt investment and merger, dated 2025-01-16. The relevant total is $277.3M reported funding before merger, labelled as Rokt announced a $300M investment; the founder team remained in the combined business. It is company-level capital or transaction value—not founder net worth.
Authentic Rokt mParticle website evidence captured on 21 July 2026.
Rokt mParticle founders and financing at a glance
| Field | Verified information |
|---|---|
| Founding team | Michael Katz, Andrew Katz and Jason Lynn |
| Current or documented roles | Michael Katz: Co-founder and CEO of mParticle; Andrew Katz: Co-founder and CTO of Rokt; Jason Lynn: Co-founder and Chief Product Officer |
| Company | Rokt mParticle — mparticle.com |
| Founded | 2013 |
| Headquarters or operating scope | New York, New York, United States; global remote team |
| Product category | Real-time customer data platform and audience intelligence |
| Primary customer | Marketing, data, product, engineering and ecommerce teams |
| Latest financing milestone | $300M Rokt investment and merger, 2025-01-16 |
| Total or transaction value | $277.3M reported funding before merger — Rokt announced a $300M investment; the founder team remained in the combined business |
| Public status | Privately held or part of an acquirer |
| Last verified | 21 July 2026 |
Who is Michael Katz?
Michael Katz is Co-founder and CEO of mParticle at Rokt mParticle. Michael Katz's role should be read in its current context: founder status is permanent, while executive responsibility can change as a company scales, lists publicly or is acquired.
Founder profile: Connect with Michael Katz on LinkedIn.
Michael Katz in mParticle’s official co-founder portrait.
In the founding team, Michael Katz contributed to the combination of product judgment, technical execution and go-to-market work behind Rokt mParticle. The public evidence does not justify claims about private ownership, personal wealth or undisclosed internal responsibilities.
Who is Andrew Katz?
Andrew Katz is Co-founder and CTO of Rokt at Rokt mParticle. Andrew Katz's role should be read in its current context: founder status is permanent, while executive responsibility can change as a company scales, lists publicly or is acquired.
Founder profile: Connect with Andrew Katz on LinkedIn.
Andrew Katz in mParticle’s official co-founder portrait.
In the founding team, Andrew Katz contributed to the combination of product judgment, technical execution and go-to-market work behind Rokt mParticle. The public evidence does not justify claims about private ownership, personal wealth or undisclosed internal responsibilities.
Who is Jason Lynn?
Jason Lynn is Co-founder and Chief Product Officer at Rokt mParticle. Jason Lynn's role should be read in its current context: founder status is permanent, while executive responsibility can change as a company scales, lists publicly or is acquired.
Founder profile: Connect with Jason Lynn on LinkedIn.
Jason Lynn in mParticle’s official co-founder portrait.
In the founding team, Jason Lynn contributed to the combination of product judgment, technical execution and go-to-market work behind Rokt mParticle. The public evidence does not justify claims about private ownership, personal wealth or undisclosed internal responsibilities.
Why the founders built Rokt mParticle
Michael Katz, Andrew Katz and Jason Lynn created mParticle after their earlier work at interclick and Yahoo exposed how fragmented mobile and customer data limited product and marketing decisions. They built a real-time collection, identity, governance and activation layer that brands could control across screens and channels.
This is documented company history plus editorial assessment. It does not establish private motivations beyond what the founders and company have said publicly.
What Rokt mParticle does
Rokt mParticle provides real-time customer data collection, identity resolution, audience segmentation, governance and activation. Within Rokt, the CDP connects customer context to ecommerce personalization and advertising decisions while preserving a governed first-party data layer.
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What makes the founder thesis distinctive?
The CSV labels mParticle only as a growth-stage independent CDP. In January 2025, Rokt announced a $300M investment and merger. Current first-party materials retain the mParticle product name and identify Michael Katz, Andrew Katz and Jason Lynn as the founder team.
Our assessment is that durable differentiation must show up in customer outcomes, workflow adoption, reliable data movement and lower operating cost—not only in feature count or AI branding.
Rokt mParticle financing and transaction history
| Announcement date | Round or instrument | Amount | Lead or named participants | Reported use | Evidence status |
|---|---|---|---|---|---|
| 2013–2015 | Seed and Series A | $10M combined reported | Google Ventures, Social Capital and investors | Build mobile customer-data infrastructure | Reported |
| September 2016 | Series B | $17.5M | Bain Capital Ventures and Social Capital | Scale integrations and enterprise adoption | Reported |
| September 2017 | Series C | $35M | Harmony Partners with Bain Capital Ventures and Social Capital | Expand the customer-data platform | Reported |
| February 2020 | Series D | $45M | Arrowroot Capital and investors | Global growth and product investment | Reported |
| 5 October 2021 | Series E | $150M | Permira Growth | Expand go-to-market and research and development | Company-confirmed |
| July 2022 | Additional equity | $6.4M reported | Existing investors | Continued platform growth | Reported |
| 16 January 2025 | Rokt investment and merger | $300M | Rokt | Combine real-time CDP and ecommerce relevance capabilities | Company-confirmed |
| — | Current qualified figure | $277.3M reported funding before merger | — | — | Rokt announced a $300M investment; the founder team remained in the combined business |
The headline uses $300M Rokt investment and merger because it is the clearest recent milestone in the verified record. Different instruments are not silently combined: acquisition consideration, IPO proceeds, primary funding and secondary liquidity have different meanings.
What the latest milestone was intended to change
Public statements connect the milestone to some combination of product investment, AI capability, geographic expansion, hiring, acquisitions or shareholder liquidity. Those plans are attributed intentions, not proof that each outcome occurred. Evidence should include shipped capabilities, adoption, retention, unit economics and customer results after the transaction.
Founder and company timeline
| Period | Milestone |
|---|---|
| 2013 | The founders launch mParticle as a mobile data platform. |
| 2016–2020 | Series B through D financing supports enterprise and global expansion. |
| October 2021 | mParticle raises a $150M Series E led by Permira Growth. |
| August 2024 | Jason Lynn returns as Chief Product Officer. |
| January 2025 | Rokt announces a $300M investment and merger with mParticle. |
| 2025–2026 | The CDP operates as Rokt mParticle within Rokt’s product portfolio. |
The founders' public thesis
Across the available company history, the founders argue that customer data becomes valuable when operating teams can turn it into timely, coordinated action. The exact emphasis differs by company—category creation, accessibility, data ownership, real-time infrastructure or AI-assisted execution—but the test is similar: can a customer make better decisions without adding hidden complexity?
Strengths, risks and unresolved questions
Visible strengths
- A founding thesis attached to a recurring and measurable marketing workflow.
- Product history and financing evidence available from primary sources.
- A platform broad enough to influence data, orchestration and customer communication.
Material risks
- A real-time identity graph needs strong consent, residency, deletion and access controls.
- Predictive audiences and personalization can produce discriminatory or inaccurate outcomes without testing and governance.
- The $300M figure is Rokt’s announced investment in the merger, not founder proceeds or mParticle revenue.
Questions buyers and researchers should ask
- Which founder roles are current, and which describe historical service?
- How is incremental customer or revenue impact measured against a control?
- What data, consent, model and deliverability controls constrain automated action?
- Which transaction amounts were primary capital, secondary liquidity or acquisition consideration?
- What implementation resources are required before the platform produces reliable value?
Evidence to watch over the next 12 to 18 months
Watch for independently explainable retention and expansion, transparent AI evaluation, successful migrations, product delivery tied to the announced financing purpose and current executive-role disclosures. For public companies, filings provide a stronger operating signal than promotional customer counts alone. For private companies, future financing announcements should identify transaction composition clearly.
Frequently asked questions
Who founded Rokt mParticle?
Rokt mParticle was founded by Michael Katz, Andrew Katz and Jason Lynn.
What does Rokt mParticle do?
Rokt mParticle provides real-time customer data platform and audience intelligence capabilities for marketing, data, product, engineering and ecommerce teams.
What is Rokt mParticle's latest financing milestone?
The latest milestone verified for this profile is $300M Rokt investment and merger, dated 2025-01-16.
How much funding has Rokt mParticle raised?
The qualified figure used here is $277.3M reported funding before merger. Its status is Rokt announced a $300M investment; the founder team remained in the combined business; it should not be interpreted as founder wealth.
What should buyers verify?
Buyers should test data integration, consent controls, measurement, implementation effort, support, exportability and the limits placed on automated or AI-generated actions.
Tolu S.
Associate Director
Evidence-led product reviews and founder profiles for search, marketing, authority, and AI visibility teams.
