Table of Contents
- Wootric by InMoment founders and financing at a glance
- Who is Deepa Subramanian?
- Who is Jessica Pfeifer?
- Why the founders built Wootric by InMoment
- What Wootric by InMoment does
- What makes the founder thesis distinctive?
- Wootric by InMoment financing and transaction history
- What the latest milestone was intended to change
- Founder and company timeline
- The founders' public thesis
- Strengths, risks and unresolved questions
- Evidence to watch over the next 12 to 18 months
- Frequently asked questions
Deepa Subramanian and Jessica Pfeifer founded Wootric by InMoment, the digital customer feedback and experience analytics business now serving customer experience, product, support and insights teams. Deepa Subramanian is Co-founder and former Chief Executive Officer; Jessica Pfeifer is Co-founder and former Chief Customer Officer.
The latest material financing milestone covered here is InMoment acquisition, dated 2021-01-06. The relevant total is $2.6M disclosed Series A financing, labelled as acquisition terms undisclosed; financing total excludes any undisclosed seed capital. It is company-level capital or transaction value—not founder net worth.
Authentic Wootric by InMoment website evidence captured on 21 July 2026.
Wootric by InMoment founders and financing at a glance
| Field | Verified information |
|---|---|
| Founding team | Deepa Subramanian and Jessica Pfeifer |
| Current or documented roles | Deepa Subramanian: Co-founder and former Chief Executive Officer; Jessica Pfeifer: Co-founder and former Chief Customer Officer |
| Company | Wootric by InMoment — wootric.com |
| Founded | 2013 |
| Headquarters or operating scope | San Francisco, California, United States; acquired by InMoment |
| Product category | Digital customer feedback and experience analytics |
| Primary customer | Customer experience, product, support and insights teams |
| Latest financing milestone | InMoment acquisition, 2021-01-06 |
| Total or transaction value | $2.6M disclosed Series A financing — acquisition terms undisclosed; financing total excludes any undisclosed seed capital |
| Public status | Privately held or part of an acquirer |
| Last verified | 21 July 2026 |
Who is Deepa Subramanian?
Deepa Subramanian is Co-founder and former Chief Executive Officer at Wootric by InMoment. Deepa Subramanian's role should be read in its current context: founder status is permanent, while executive responsibility can change as a company scales, lists publicly or is acquired.
Founder profile: Connect with Deepa Subramanian on LinkedIn.
Wootric co-founders Jessica Pfeifer, left, and Deepa Subramanian in official acquisition photography.
In the founding team, Deepa Subramanian contributed to the combination of product judgment, technical execution and go-to-market work behind Wootric by InMoment. The public evidence does not justify claims about private ownership, personal wealth or undisclosed internal responsibilities.
Who is Jessica Pfeifer?
Jessica Pfeifer is Co-founder and former Chief Customer Officer at Wootric by InMoment. Jessica Pfeifer's role should be read in its current context: founder status is permanent, while executive responsibility can change as a company scales, lists publicly or is acquired.
Founder profile: Connect with Jessica Pfeifer on LinkedIn.
Wootric co-founders Jessica Pfeifer, left, and Deepa Subramanian in official acquisition photography.
In the founding team, Jessica Pfeifer contributed to the combination of product judgment, technical execution and go-to-market work behind Wootric by InMoment. The public evidence does not justify claims about private ownership, personal wealth or undisclosed internal responsibilities.
Why the founders built Wootric by InMoment
Subramanian and Pfeifer founded Wootric to make customer feedback continuous, lightweight and operational rather than an occasional research project. The company paired short in-app and digital surveys with machine-learning analysis so product and customer teams could see the themes behind NPS, CSAT and Customer Effort Score responses and close the loop quickly.
This is documented company history plus editorial assessment. It does not establish private motivations beyond what the founders and company have said publicly.
What Wootric by InMoment does
Wootric collected customer feedback through in-app, email, mobile and web surveys, then analyzed scores and open text across NPS, CSAT and CES programs. InMoment acquired the business in 2021 and incorporated Wootric's digital-feedback and text-analytics capabilities into its wider experience-improvement platform.
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What makes the founder thesis distinctive?
The CSV incorrectly attributes Wootric to Praveer Melwani. Wootric's official acquisition announcement and founder letter identify Deepa Subramanian and Jessica Pfeifer as its two co-founders. The company is now part of InMoment rather than an independent growth-stage startup.
Our assessment is that durable differentiation must show up in customer outcomes, workflow adoption, reliable data movement and lower operating cost—not only in feature count or AI branding.
Wootric by InMoment financing and transaction history
| Announcement date | Round or instrument | Amount | Lead or named participants | Reported use | Evidence status |
|---|---|---|---|---|---|
| 2015 | Seed and online financing | At least $233K reported | Cloud Apps Capital Partners and early investors | Develop the customer-feedback platform | Reported; complete seed amount not verified |
| April 2016 | Series A | $2.6M | Cloud Apps Capital Partners, CSC Upshot Ventures and investors | Scale product and customer adoption | Reported and database-confirmed |
| 6 January 2021 | InMoment acquisition | Terms undisclosed | InMoment | Combine digital feedback with enterprise experience improvement | Company-confirmed transaction |
| — | Current qualified figure | $2.6M disclosed Series A financing | — | — | acquisition terms undisclosed; financing total excludes any undisclosed seed capital |
The headline uses InMoment acquisition because it is the clearest recent milestone in the verified record. Different instruments are not silently combined: acquisition consideration, IPO proceeds, primary funding and secondary liquidity have different meanings.
What the latest milestone was intended to change
Public statements connect the milestone to some combination of product investment, AI capability, geographic expansion, hiring, acquisitions or shareholder liquidity. Those plans are attributed intentions, not proof that each outcome occurred. Evidence should include shipped capabilities, adoption, retention, unit economics and customer results after the transaction.
Founder and company timeline
| Period | Milestone |
|---|---|
| 2013 | Subramanian and Pfeifer found Wootric in San Francisco. |
| 2015–2016 | Early financing and a $2.6M Series A support product growth. |
| 2017–2020 | Wootric expands from survey collection into machine-learning feedback analytics. |
| January 2021 | InMoment acquires Wootric for undisclosed terms. |
| 2021–2026 | Wootric capabilities operate within InMoment's experience platform. |
The founders' public thesis
Across the available company history, the founders argue that customer data becomes valuable when operating teams can turn it into timely, coordinated action. The exact emphasis differs by company—category creation, accessibility, data ownership, real-time infrastructure or AI-assisted execution—but the test is similar: can a customer make better decisions without adding hidden complexity?
Strengths, risks and unresolved questions
Visible strengths
- A founding thesis attached to a recurring and measurable marketing workflow.
- Product history and financing evidence available from primary sources.
- A platform broad enough to influence data, orchestration and customer communication.
Material risks
- The standalone Wootric brand and product experience have changed under InMoment ownership.
- Survey and free-text data can contain sensitive personal information and requires consent, retention and access controls.
- The acquisition consideration was not disclosed; the $2.6M figure is financing, not sale proceeds or founder wealth.
Questions buyers and researchers should ask
- Which founder roles are current, and which describe historical service?
- How is incremental customer or revenue impact measured against a control?
- What data, consent, model and deliverability controls constrain automated action?
- Which transaction amounts were primary capital, secondary liquidity or acquisition consideration?
- What implementation resources are required before the platform produces reliable value?
Evidence to watch over the next 12 to 18 months
Watch for independently explainable retention and expansion, transparent AI evaluation, successful migrations, product delivery tied to the announced financing purpose and current executive-role disclosures. For public companies, filings provide a stronger operating signal than promotional customer counts alone. For private companies, future financing announcements should identify transaction composition clearly.
Frequently asked questions
Who founded Wootric by InMoment?
Wootric by InMoment was founded by Deepa Subramanian and Jessica Pfeifer.
What does Wootric by InMoment do?
Wootric by InMoment provides digital customer feedback and experience analytics capabilities for customer experience, product, support and insights teams.
What is Wootric by InMoment's latest financing milestone?
The latest milestone verified for this profile is InMoment acquisition, dated 2021-01-06.
How much funding has Wootric by InMoment raised?
The qualified figure used here is $2.6M disclosed Series A financing. Its status is acquisition terms undisclosed; financing total excludes any undisclosed seed capital; it should not be interpreted as founder wealth.
What should buyers verify?
Buyers should test data integration, consent controls, measurement, implementation effort, support, exportability and the limits placed on automated or AI-generated actions.
Tolu S.
Associate Director
Evidence-led product reviews and founder profiles for search, marketing, authority, and AI visibility teams.
