Dan Marcus, Jan Pickard and Angus Lovitt: The Kohort Founders Behind $7M Series A

Dan Marcus, Jan Pickard and Angus Lovitt founded Kohort, the ai-powered user-acquisition optimization and predictive analytics for mobile gaming business now serving mobile-game user-acquisition, growth, data science and finance teams. Dan Marcus is Co-founder and Chief Executive Officer; Jan Pickard is Co-founder and operating leader; Angus Lovitt is Co-founder and user-acquisition strategy leader.

The latest material financing milestone covered here is $7M Series A, dated 2026-05-07. The relevant total is At least £4M plus $7M, with a further 2025 round undisclosed, labelled as the precise lifetime total has not been company-confirmed. It is company-level capital or transaction value—not founder net worth.

Authentic Kohort website evidence captured on 21 July 2026.

Kohort founders and financing at a glance

Who is Dan Marcus?

Dan Marcus is Co-founder and Chief Executive Officer at Kohort. Dan Marcus's role should be read in its current context: founder status is permanent, while executive responsibility can change as a company scales, lists publicly or is acquired.

Founder profile: Connect with Dan Marcus on LinkedIn.

Dan Marcus in an attributed founder interview portrait.

In the founding team, Dan Marcus contributed to the combination of product judgment, technical execution and go-to-market work behind Kohort. The public evidence does not justify claims about private ownership, personal wealth or undisclosed internal responsibilities.

Who is Jan Pickard?

Jan Pickard is Co-founder and operating leader at Kohort. Jan Pickard's role should be read in its current context: founder status is permanent, while executive responsibility can change as a company scales, lists publicly or is acquired.

Founder profile: Connect with Jan Pickard on LinkedIn.

Jan Pickard in an attributed PocketGamer.biz founder portrait.

In the founding team, Jan Pickard contributed to the combination of product judgment, technical execution and go-to-market work behind Kohort. The public evidence does not justify claims about private ownership, personal wealth or undisclosed internal responsibilities.

Who is Angus Lovitt?

Angus Lovitt is Co-founder and user-acquisition strategy leader at Kohort. Angus Lovitt's role should be read in its current context: founder status is permanent, while executive responsibility can change as a company scales, lists publicly or is acquired.

Founder profile: Connect with Angus Lovitt on LinkedIn.

Angus Lovitt with the founding team in attributed company photography from the business's Ramp period.

In the founding team, Angus Lovitt contributed to the combination of product judgment, technical execution and go-to-market work behind Kohort. The public evidence does not justify claims about private ownership, personal wealth or undisclosed internal responsibilities.

Why the founders built Kohort

Marcus, Pickard and Lovitt started the business as Ramp around cohort-based forecasting, drawing on Lovitt's mobile-gaming growth experience and the founders' operating and analytics backgrounds. The company later became Kohort and narrowed its thesis toward a costly user-acquisition problem: studios need forward-looking lifetime-value and return signals before long payback windows reveal which campaigns worked.

This is documented company history plus editorial assessment. It does not establish private motivations beyond what the founders and company have said publicly.

What Kohort does

Kohort's Ktrl platform connects to mobile measurement partners, warehouses and ad networks; trains campaign- and geography-level predictive LTV models; produces daily scale, hold or cut recommendations; and monitors portfolios for anomalies. Kohort says its models are trained on more than $6B of historical UA spend across more than 300 titles.

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What makes the founder thesis distinctive?

The CSV names Dan Marcus alone. Kohort's official homepage structured data identifies Marcus, Jan Pickard and Angus Lovitt as the three founders. The company raised a $7M Series A in May 2026 led by The Raine Group after an earlier seed round whose amount was not disclosed.

Our assessment is that durable differentiation must show up in customer outcomes, workflow adoption, reliable data movement and lower operating cost—not only in feature count or AI branding.

Kohort financing and transaction history

The headline uses $7M Series A because it is the clearest recent milestone in the verified record. Different instruments are not silently combined: acquisition consideration, IPO proceeds, primary funding and secondary liquidity have different meanings.

What the latest milestone was intended to change

Public statements connect the milestone to some combination of product investment, AI capability, geographic expansion, hiring, acquisitions or shareholder liquidity. Those plans are attributed intentions, not proof that each outcome occurred. Evidence should include shipped capabilities, adoption, retention, unit economics and customer results after the transaction.

Founder and company timeline

The founders' public thesis

Across the available company history, the founders argue that customer data becomes valuable when operating teams can turn it into timely, coordinated action. The exact emphasis differs by company—category creation, accessibility, data ownership, real-time infrastructure or AI-assisted execution—but the test is similar: can a customer make better decisions without adding hidden complexity?

Strengths, risks and unresolved questions

Visible strengths

• A founding thesis attached to a recurring and measurable marketing workflow.
• Product history and financing evidence available from primary sources.
• A platform broad enough to influence data, orchestration and customer communication.

Material risks

• Predictive LTV and ROAS signals can overstate certainty when cohorts are sparse, attribution is noisy or market conditions change.
• Sending recommendations back to ad networks increases the need for limits, monitoring and human review of automated budget decisions.
• The $6B training-data and accuracy figures are company claims, while the exact cumulative funding total remains undisclosed.

Questions buyers and researchers should ask

• Which founder roles are current, and which describe historical service?
• How is incremental customer or revenue impact measured against a control?
• What data, consent, model and deliverability controls constrain automated action?
• Which transaction amounts were primary capital, secondary liquidity or acquisition consideration?
• What implementation resources are required before the platform produces reliable value?

Evidence to watch over the next 12 to 18 months

Watch for independently explainable retention and expansion, transparent AI evaluation, successful migrations, product delivery tied to the announced financing purpose and current executive-role disclosures. For public companies, filings provide a stronger operating signal than promotional customer counts alone. For private companies, future financing announcements should identify transaction composition clearly.

Frequently asked questions

Who founded Kohort?

Kohort was founded by Dan Marcus, Jan Pickard and Angus Lovitt.

What does Kohort do?

Kohort provides ai-powered user-acquisition optimization and predictive analytics for mobile gaming capabilities for mobile-game user-acquisition, growth, data science and finance teams.

What is Kohort's latest financing milestone?

The latest milestone verified for this profile is $7M Series A, dated 2026-05-07.

How much funding has Kohort raised?

The qualified figure used here is At least £4M plus $7M, with a further 2025 round undisclosed. Its status is the precise lifetime total has not been company-confirmed; it should not be interpreted as founder wealth.

What should buyers verify?

Buyers should test data integration, consent controls, measurement, implementation effort, support, exportability and the limits placed on automated or AI-generated actions.

Tolu S.

Associate Director

Evidence-led product reviews and founder profiles for search, marketing, authority, and AI visibility teams.