Table of Contents
- Keap founders and financing at a glance
- Who is Clate Mask?
- Who is Scott Martineau?
- Who is Eric Martineau?
- Why the founders built Keap
- What Keap does
- What makes the founder thesis distinctive?
- Keap financing and transaction history
- What the latest milestone was intended to change
- Founder and company timeline
- The founders' public thesis
- Strengths, risks and unresolved questions
- Evidence to watch over the next 12 to 18 months
- Frequently asked questions
Clate Mask, Scott Martineau and Eric Martineau founded Keap, the small-business crm, sales and marketing automation business now serving owner-led small businesses and service firms. Clate Mask is Co-founder and CEO; Scott Martineau is Co-founder; Eric Martineau is Co-founder.
The latest material financing milestone covered here is $20M Growth Financing, dated 2014-10-08. The relevant total is More than $100M disclosed historically, labelled as reported cumulative capital; individual historical rounds vary by source. It is company-level capital or transaction value—not founder net worth.
Authentic Keap website evidence captured on 21 July 2026.
Keap founders and financing at a glance
| Field | Verified information |
|---|---|
| Founding team | Clate Mask, Scott Martineau and Eric Martineau |
| Current or documented roles | Clate Mask: Co-founder and CEO; Scott Martineau: Co-founder; Eric Martineau: Co-founder |
| Company | Keap — keap.com |
| Founded | 2001 |
| Headquarters or operating scope | Chandler, Arizona, United States |
| Product category | Small-business CRM, sales and marketing automation |
| Primary customer | Owner-led small businesses and service firms |
| Latest financing milestone | $20M Growth Financing, 2014-10-08 |
| Total or transaction value | More than $100M disclosed historically — reported cumulative capital; individual historical rounds vary by source |
| Public status | Privately held or part of an acquirer |
| Last verified | 21 July 2026 |
Who is Clate Mask?
Clate Mask is Co-founder and CEO at Keap. Clate Mask's role should be read in its current context: founder status is permanent, while executive responsibility can change as a company scales, lists publicly or is acquired.
Founder profile: Connect with Clate Mask on LinkedIn.
Clate Mask in Keap’s official founders-story page.
In the founding team, Clate Mask contributed to the combination of product judgment, technical execution and go-to-market work behind Keap. The public evidence does not justify claims about private ownership, personal wealth or undisclosed internal responsibilities.
Who is Scott Martineau?
Scott Martineau is Co-founder at Keap. Scott Martineau's role should be read in its current context: founder status is permanent, while executive responsibility can change as a company scales, lists publicly or is acquired.
Founder profile: Connect with Scott Martineau on LinkedIn.
Scott Martineau in Keap’s official founders-story page.
In the founding team, Scott Martineau contributed to the combination of product judgment, technical execution and go-to-market work behind Keap. The public evidence does not justify claims about private ownership, personal wealth or undisclosed internal responsibilities.
Who is Eric Martineau?
Eric Martineau is Co-founder at Keap. Eric Martineau's role should be read in its current context: founder status is permanent, while executive responsibility can change as a company scales, lists publicly or is acquired.
Founder profile: Connect with Eric Martineau on LinkedIn.
Eric Martineau in Keap’s official founders-story page.
In the founding team, Eric Martineau contributed to the combination of product judgment, technical execution and go-to-market work behind Keap. The public evidence does not justify claims about private ownership, personal wealth or undisclosed internal responsibilities.
Why the founders built Keap
Eric and Scott Martineau began with custom software, and Clate Mask joined to turn the operation into a product company. Their enduring thesis is that small businesses need sales, follow-up and payments in one operational system rather than disconnected enterprise tools.
This is documented company history plus editorial assessment. It does not establish private motivations beyond what the founders and company have said publicly.
What Keap does
Keap combines CRM, lead capture, appointments, quotes, invoices, payments and visual sales and marketing automation. The product is designed around repeatable follow-up for small teams that cannot dedicate specialists to every system.
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What makes the founder thesis distinctive?
The company moved from eNovasys to Infusionsoft and then Keap while keeping small-business automation as its core market. Its founder story spans bootstrapping, institutional capital and a later simplification of the brand and product.
Our assessment is that durable differentiation must show up in customer outcomes, workflow adoption, reliable data movement and lower operating cost—not only in feature count or AI branding.
Keap financing and transaction history
| Announcement date | Round or instrument | Amount | Lead or named participants | Reported use | Evidence status |
|---|---|---|---|---|---|
| 2007 | Series A | $9M | Mohr Davidow Ventures | Scale Infusionsoft | Disclosed historical round |
| January 2013 | Growth financing | $54M | Goldman Sachs | Product and market expansion | Company-announced |
| October 2014 | Growth financing | $20M | Bain Capital Ventures and existing investors | Continue small-business growth | Latest publicly disclosed institutional round |
| — | Current qualified figure | More than $100M disclosed historically | — | — | reported cumulative capital; individual historical rounds vary by source |
The headline uses $20M Growth Financing because it is the clearest recent milestone in the verified record. Different instruments are not silently combined: acquisition consideration, IPO proceeds, primary funding and secondary liquidity have different meanings.
What the latest milestone was intended to change
Public statements connect the milestone to some combination of product investment, AI capability, geographic expansion, hiring, acquisitions or shareholder liquidity. Those plans are attributed intentions, not proof that each outcome occurred. Evidence should include shipped capabilities, adoption, retention, unit economics and customer results after the transaction.
Founder and company timeline
| Period | Milestone |
|---|---|
| 2000 | Eric and Scott Martineau build automation software for a family business. |
| 2001 | The company that became Infusionsoft begins operating. |
| 2002 | Clate Mask joins the business. |
| 2013 | Infusionsoft announces $54M in growth capital. |
| 2019 | Infusionsoft becomes Keap. |
The founders' public thesis
Across the available company history, the founders argue that customer data becomes valuable when operating teams can turn it into timely, coordinated action. The exact emphasis differs by company—category creation, accessibility, data ownership, real-time infrastructure or AI-assisted execution—but the test is similar: can a customer make better decisions without adding hidden complexity?
Strengths, risks and unresolved questions
Visible strengths
- A founding thesis attached to a recurring and measurable marketing workflow.
- Product history and financing evidence available from primary sources.
- A platform broad enough to influence data, orchestration and customer communication.
Material risks
- Historical funding totals differ because some accounts mix equity and growth financing.
- Automation breadth can create setup complexity for very small teams.
- The Keap name is newer than the company, so sources may still use Infusionsoft.
Questions buyers and researchers should ask
- Which founder roles are current, and which describe historical service?
- How is incremental customer or revenue impact measured against a control?
- What data, consent, model and deliverability controls constrain automated action?
- Which transaction amounts were primary capital, secondary liquidity or acquisition consideration?
- What implementation resources are required before the platform produces reliable value?
Evidence to watch over the next 12 to 18 months
Watch for independently explainable retention and expansion, transparent AI evaluation, successful migrations, product delivery tied to the announced financing purpose and current executive-role disclosures. For public companies, filings provide a stronger operating signal than promotional customer counts alone. For private companies, future financing announcements should identify transaction composition clearly.
Frequently asked questions
Who founded Keap?
Keap was founded by Clate Mask, Scott Martineau and Eric Martineau.
What does Keap do?
Keap provides small-business crm, sales and marketing automation capabilities for owner-led small businesses and service firms.
What is Keap's latest financing milestone?
The latest milestone verified for this profile is $20M Growth Financing, dated 2014-10-08.
How much funding has Keap raised?
The qualified figure used here is More than $100M disclosed historically. Its status is reported cumulative capital; individual historical rounds vary by source; it should not be interpreted as founder wealth.
What should buyers verify?
Buyers should test data integration, consent controls, measurement, implementation effort, support, exportability and the limits placed on automated or AI-generated actions.
Tolu S.
Associate Director
Evidence-led product reviews and founder profiles for search, marketing, authority, and AI visibility teams.
