AI Visibility Case Study

Dominating AI Referrals for Legal Queries

A legal authority campaign built to earn recommendations across AI-assisted legal research journeys.

85%Recommendation Rate
24Priority Queries

The Clean Growth Methodology

Most SEO agencies focus on volume. We focus on authority. For Northstar Legal, the campaign combined targeted link acquisition, topical mapping, and internal authority flow so gains could compound instead of spike and fade.

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Authority Pages First

We identified the URLs most likely to convert and strengthened them with relevant editorial placements from trusted publications.

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Support Content Ecosystem

We used informational assets and internal links to distribute authority to the commercial pages that mattered most.

AI Referral Readiness for Legal Queries

The campaign tracked how often the firm appeared in AI-assisted recommendation paths for priority legal questions.

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Priority legal queries mapped to credible sources.

85%

Recommendation rate after authority placements matured.

+190%

Referral traffic from AI-assisted research journeys.

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AI referrals became a real acquisition channel once we had the right authority footprint in place.
Northstar Legal

Growth Partner

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